2026 TrueSport Talks and Digital Pressures
During this FREE virtual event, broadcast live from the U.S. Olympic and Paralympic Museum on November 4, 2026, we’ll explore when digital culture supports healthy sport and when it quietly erodes it.
The TrueSport Mission
The TrueSport mission is simple and bold: to change the culture of youth sports by providing athletes, coaches, and parents with evidence-based educational tools and resources that promote life skills, positive values, and ethical behavior both on and off the field of play.
TrueSport is founded on three cornerstones:
Who is TrueSport?
TrueSport gives you the tools to be your best—on the field, in the gym, and in life.
We’re an outreach program powered by the U.S. Anti-Doping Agency that blends inspiration with education, offering practical tools, interactive teaching guides, coaching modules, and real stories from Olympic and Paralympic athletes to help coaches, parents, and athletes build positive values and life skills through sport. And along the way, we’re helping to shape a positive youth sport culture that prioritizes joy, wellness, and respect.
What Does TrueSport Do?
We value champions and champion values at all levels of sport.
Whether you are a coach at your local school district, a little league parent volunteer, or an elite club organizer, our powerful educational tools will help change the culture of youth sport. The TrueSport Program is a cohesive, high-impact, robust and educational program.
Our Programs
Whether you’re coaching at the neighborhood field, cheering from the bleachers as a parent, or leading a top-tier club, TrueSport equips you with powerful tools to inspire integrity, sportsmanship, and character. This is more than a curriculum. It’s a movement to change the culture of youth sport for good.
Together, We Build Better Athletes, and Better Humans
Join the TrueSport community to get resources, support, and a values-driven approach to sport that lasts a lifetime.
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Become a TrueSport Coach
What People Are Saying
At Air Force Sports Camps, our mission extends beyond teaching athletic skills. We are committed to developing character, leadership, and skills that our campers will carry with them after they leave our Camps. Our partnership with TrueSport perfectly aligns with that mission by reinforcing the values of sportsmanship, integrity, respect, and healthy performance. Together, we’re creating an environment where young athletes learn not only how to compete, but how to lead and represent themselves with excellence both on and off the field.
This was my third year in attendance. Each year I have been able to take so much back to my program, staff, and athletes. We are better because we attended.
TrueSport’s dedication and commitment to their educational initiative is obvious, and it was meaningful for the audience to be coaches this time around. As coaches, we need more reminders around mental wellness and this was the perfect venue to address these issues.
Exceeded expectations. Presenters were knowledgeable, prepared, and could make the material enjoyable. Most importantly, there were ‘actionable’ items in all sessions.
Ambassador Spotlight
The TrueSport Athlete Ambassador team is a combination of Olympic, Paralympic, Team USA, and professional athletes who live and practice the values of TrueSport.
Aaron Scheidies
Aaron Scheidies is a Paralympian, coach, and TrueSport Athlete Ambassador celebrated for his perseverance and dedication to sport and community. As a leader both on and off the course, Aaron inspires athletes of all backgrounds to embrace resilience, sportsmanship, and healthy living.
Aaron is a visually impaired athlete who began losing his eyesight in the second grade. He has a hereditary condition known as Juvenile Macular Degeneration, or Stargardt’s disease. Despite his vision loss, Aaron’s talent and tenacity have consistently placed him at the top of his sport. He holds titles as an eight-time Paratriathlon World Champion and fourteen-time U.S. Paratriathlon National Champion. He competed for Team USA in Para-Cycling at the 2016 Paralympic Games and has set several world records for visually impaired athletes in triathlon and marathon events.
As a TrueSport Ambassador, Aaron shares his journey of overcoming vision loss, mental health struggles, and life’s obstacles, ultimately demonstrating how perseverance, adaptability, and finding healthy outlets can transform challenges into new opportunities. He is an advocate for clean performance, healthy habits, and inclusive sport environments.
Born in Michigan, he attended Michigan State University, where he founded the triathlon team, and holds a Doctorate in Physical Therapy from the University of Washington. In addition to his athletic accomplishments, Scheidies is a dedicated physical therapist, father of three, husband, and motivational speaker. His story has inspired countless individuals to prioritize their mental health, redefine success, embrace exercise as a positive outlet and pursue new goals even after major setbacks. He is very involved with young kids, teaching them how to ride bikes as well as gaining strength and learning sport values through Kids Boot camps.
Recent Articles
TrueSport and the U.S. Anti-Doping Agency explored the importance of sport systems that prioritize athlete mental health.
Together, with athletes, coaches, experts, and sports administrators, we reimagined youth sport systems that foster resilience, psychological safety, and lifelong well-being and examined how every stakeholder can play a role in building environments where athletes thrive—physically, mentally, and emotionally.
Join the TrueSport Team
TrueSport Lessons
The TrueSport Train-the-Trainer is your guide to best practices, tips, and tricks for implementing the TrueSport lessons, promoting collaboration and fun along the way.
truesport coach certification
The TrueSport Coaching Certification program invites coaches from all levels of play to refresh their intentions, continue their education, and prepare athletes for long-term success.
additional resources
Read more from Dr. Peter Scales and the Search Institute on how to build a Developmental Relationships culture and a Compete-Learn-Honor culture where you can promote safety, fun, and growth simultaneously.
TrueSport Lessons
The TrueSport Train-the-Trainer is your guide to best practices, tips, and tricks for implementing the TrueSport lessons, promoting collaboration and fun along the way.
truesport coach certification
The TrueSport Coaching Certification program invites coaches from all levels of play to refresh their intentions, continue their education, and prepare athletes for long-term success.
additional resources
The TrueSport Coaching Certification program invites coaches fradditional resources om all levels of play to refresh their intentions, continue their education, and prepare athletes for long-term success.
TrueSport Lessons
The TrueSport Train-the-Trainer is your guide to best practices, tips, and tricks for implementing the TrueSport lessons, promoting collaboration and fun along the way.
truesport coach certification
The TrueSport Coaching Certification program invites coaches from all levels of play to refresh their intentions, continue their education, and prepare athletes for long-term success.
additional resources
The TrueSport Coaching Certification program invites coaches fradditional resources om all levels of play to refresh their intentions, continue their education, and prepare athletes for long-term success.
From Your First Jersey to Your Last
TrueSport is powered by the U.S. Anti-Doping Agency (USADA), bringing the same commitment to integrity and ethics in elite sport to youth and grassroots communities.
From the first practice to the world stage, we believe building champions begins with character. TrueSport helps young athletes grow into not just strong competitors, but respectful teammates, resilient leaders, and values-driven humans.