TrueSport is a community-based movement that champions the positive values and life lessons learned through sport. That means we’re more about perseverance than power plays; leadership than lay ups; fair play than forehands.
Eighty-five percent of parents believe that youth sport is not living up to its potential. We want sports to reinforce values like fair play and respect for others, but we know the reality can be an overemphasis on competitiveness and winning. Parents are often over involved and kids are getting burnt out. Sports aren’t about just playing anymore.
We all love a victory, but it shouldn’t come at the expense of the important life lessons that can be learned on the field. TrueSport is here to lead the cultural shift in youth sport, to put the emphasis back on the lifelong benefits of playing, training, and competing. To accomplish this, we have a variety of initiatives that take us all over the country.
TrueSport U events take place at locations across the country and feature acclaimed speakers from the athletic and academic worlds, youth sport experts, giveaways, athlete “meet-and-greet”, and activities for youth attendees hosted by local collegiate- and Olympic-level athletes.
The inaugural TrueSport U took place at Penn State University in April 2015 and showcased speakers such as Penn State Head Football Coach James Franklin and TrueSport Athlete Ambassador and two-time Olympic gold medalist Peter Vanderkaay. To see all the other great guests and activities that the event featured, be sure to visit the TrueSport U page.
TrueSport and USA Swimming’s Deck Pass unique partnership seeks to influence and encourage youth swimmers to win the right way. Swimmers earn TrueSport patches in USA Swimming’s Deck Pass app by completing word searches, solving puzzles, and watching videos. These educational activities are designed to help the more than 200,000 Deck Pass users learn about TrueSport values like respect, courage, teamwork, and more.
Each year, TrueSport and Deck Pass attend USA Swimming-sanctioned meets throughout the country. Swimmers who stop by the Deck Pass booth will have the opportunity to participate in scavenger hunts, win awesome prizes, and earn exclusive patches. Check out Deck Pass page to see where we’ll be in 2015.
Our TrueSport Athlete Ambassador Program consists of 25 Olympic and Paralympic athletes who have competed in a combined 11 Olympic Games and six Paralympic Games, accumulating a combined 31 gold, 8 silver, and 10 bronze medals. The Ambassadors use social media, in-person visits, and video lessons to share their experiences with young athletes.