Building
Champions
For life

We believe that sport is a tool for building strong character, not just strong athletes. Backed by USADA, TrueSport empowers coaches, parents, and athletes to lead with integrity.

chevron

The TrueSport Mission

Our mission is to change the culture of youth sport by providing powerful educational tools to equip young athletes with the resources to build life skills and core values for success on and off the field.
TrueSport is founded on three cornerstones:

Sportsmanship

Winning the right way – with respect and gratitude for teammates, coaches, parents, and competitors.

Character Building
& Life Skills

Using the sport experience to develop positive whole-life attitudes and behaviors: perseverance, leadership, goal-setting, decision-making and more.

Clean & Healthy Performance

Wellness-centric lifestyles that fuel athletic and personal success – in sport and in everyday life.

logo

Who is TrueSport

TrueSport gives you the tools to be your best—on the field, in the gym, and in life.

TrueSport is proud to bring you a one-of-a kind, interactive learning experience featuring TrueSport’s very own Athlete Ambassadors. Explore their personal stories during a ~25 minute video and learn how their focus on developing key life skills and core values helped drive their success both in athletics and life.

Our Programs

Whether you’re coaching at the neighborhood field, cheering from the bleachers as a parent, or leading a top-tier club, TrueSport equips you with powerful tools to inspire integrity, sportsmanship, and character. This is more than a curriculum. It’s a movement to change the culture of youth sport for good.

TrueSport Lessons icon
TrueSport Lessons
Click for More →

Get access to interactive and practical resources to help you easily incorporate sportsmanship, character building, & life skills into school and sport settings.

Get access to interactive and practical resources to help you easily incorporate sportsmanship, character building, & life skills into school and sport settings.

Get access to interactive and practical resources to help you easily incorporate sportsmanship, character building, & life skills into school and sport settings.

Get access to interactive and practical resources to help you easily incorporate sportsmanship, character building, & life skills into school and sport settings.

TrueSport Lessons

Click for More
arrow

TrueSport Lessons

Click for More
Whistle

TrueSport Lessons

Click for More
Vector

Athlete Ambassador Engagement

Click for More

Together, We Build Better Athletes, and Better Humans

Join the TrueSport community to get resources, support, and a values-driven approach to sport that lasts a lifetime.

Subscribe for Resources

Join as a 
TrueSport Parent

Become a 
TrueSport Coach

talking scaled
brain
TrueSport Talks Wednesday, November 5, 2025

Join TrueSport and the U.S. Anti-Doping Agency as we explore the importance of sport systems that prioritize athlete mental health.

Together, with athletes, coaches, experts, and sports administrators, we will reimagine youth sport systems that foster resilience, psychological safety, and lifelong well-being and examine how every stakeholder can play a role in building environments where athletes thrive—physically, mentally, and emotionally.

Join the TrueSport Team

cropped logo icon

TrueSport Lessons

The TrueSport Train-the-Trainer is your guide to best practices, tips, and tricks for implementing the TrueSport lessons, promoting collaboration and fun along the way.

cropped logo icon

truesport coach certification

The TrueSport Coaching Certification program invites coaches from all levels of play to refresh their intentions, continue their education, and prepare athletes for long-term success.

cropped logo icon

additional resources

The TrueSport Coaching Certification program invites coaches fradditional resources om all levels of play to refresh their intentions, continue their education, and prepare athletes for long-term success.

cropped logo icon

TrueSport Lessons

The TrueSport Train-the-Trainer is your guide to best practices, tips, and tricks for implementing the TrueSport lessons, promoting collaboration and fun along the way.

brain

truesport coach certification

The TrueSport Coaching Certification program invites coaches from all levels of play to refresh their intentions, continue their education, and prepare athletes for long-term success.

chat

additional resources

The TrueSport Coaching Certification program invites coaches fradditional resources om all levels of play to refresh their intentions, continue their education, and prepare athletes for long-term success.

TrueSport Lessons

The TrueSport Train-the-Trainer is your guide to best practices, tips, and tricks for implementing the TrueSport lessons, promoting collaboration and fun along the way.

Whistle

truesport coach certification

The TrueSport Coaching Certification program invites coaches from all levels of play to refresh their intentions, continue their education, and prepare athletes for long-term success.

cropped logo icon

additional resources

The TrueSport Coaching Certification program invites coaches fradditional resources om all levels of play to refresh their intentions, continue their education, and prepare athletes for long-term success.

cropped logo icon abby 1 abby 2

Ambassador Spotlight

Abby Raymond

The TrueSport Athlete Ambassador team is a combination of Olympic, Paralympic, Team USA, and professional athletes who live and practice the values of TrueSport.

Abby Raymond is an Olympic weightlifter for Team USA who has achieved remarkable success from a young age. Abby has always exemplified the TrueSport values of leadership and perseverance, which are integral to her athletic journey. She embodies the motto “Strong-Kind-Different,” aiming to inspire fellow athletes to pursue their goals while embracing these guiding principles both in and out of the gym.

Recent Articles

Rectangle 1

From Playground to Podium

TrueSport is powered by the U.S. Anti-Doping Agency (USADA), bringing the same commitment to integrity and ethics in elite sport to youth and grassroots communities.es of TrueSport.

From the first practice to the world stage, we believe building champions begins with character. TrueSport helps young athletes grow into not just strong competitors, but respectful teammates, resilient leaders, and values-driven humans.

Join the TrueSport Network

for weekly articles videos, surveys, updates, and more.

Name
Item #1