The TrueSport mission is simple and bold:
to change the culture of youth sport by providing powerful educational tools to equip young athletes with the resources to build life skills and core values for success on and off the field.

TrueSport is founded on three cornerstones:


Winning the right way – with respect and gratitude for teammates, coaches, parents, and competitors.

Character Building & Life Skills

Using the sport experience to develop positive whole-life attitudes and behaviors: perseverance, courage, honesty, and more.

Healthy Performance

Wellness-centric lifestyles that fuel athletic and personal success – in sport and in everyday life.

We’re powered by the experience and values of USADA – the U.S. Anti-Doping Agency – the country’s most trusted guardian of sport, dedicated to preserving the integrity of competition at every level.

We’re all about the true essence of sport – integrity, respect, teamwork, courage, and responsibility.


We provide powerful educational tools: curriculum-style lessons, engaging videos, expert based resources, and more.

We’re a sports camp that mixes inspiration with education. We’re a program that helps a track coach teach their kids how to clear life’s hurdles. We’re a game that helps a young soccer player learn about teamwork – without feeling like he’s doing homework. We’re a program that helps a young swimmer put up better times…and make better choices.

We’re the faces and voices of dozens of athlete ambassadors drawn from every sport: positive role models for the TrueSport message. And we’re much, much more.

Together with partner programs across the country, we’re working to turn the TrueSport vision into transformative, living reality.

We believe that sport enriches the lives of our young people. It can help them build the skills – and the character – that will equip them for lasting success to be our future leaders. But, somehow, the aspirations got disconnected from the reality. We recognize the symptoms: over-competitive coaches, out-of-control parents, and kids, under pressure to win, who just get burned out.

We discovered that 85% of youth sport parents think that youth sport should reinforce positive values. But shockingly, only 35% of those parents believe that youth sport is building those values.

That’s a stunning 50% difference. And that’s the realization that led us to create TrueSport. Not just to encourage sportsmanship, character building, and healthy performance – but to fundamentally change that culture.

The challenge is enormous. But we know we’re on the right track, and we know we’re making a difference…one stride at a time.


It’s time to change things for the better. Together, we can transform youth sport into a life-changing, value-driven, powerfully positive experience that sets kids up for success beyond the playing field.

Explore our resources today.

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