Video Transcript
Narrator: As the youth sport landscape has grown significantly over the past decades, so have the conflicts that our youngest athletes face, both on and off the field of play.
Travis Tygart, CEO, United States Anti-Doping Agency: We’re so focused on just being the winner at a young age, that it’s literally driving kids out of sport.
Narrator: And what once provided joy and growth, has been overtaken by unrelenting pressure and overly high stakes, all at the costs of children’s physical and emotional wellbeing.
Roberta Kraus, President, Center for Sport Psychology: The downside is they’re already into depression, into anxiety, low self-esteem.
John Kessel, International Volleyball Federation Level IV/Course Instructor: We’ve lost that ability and that chance to just randomly play in sport.
Narrator: At TrueSport, we are changing the culture of youth sport.
Rick Swan, Colorado College, Volleyball Head Coach and Director of Camps & Clinics: Kids need that opportunity to learn about how to be good teammates, eat properly, build leadership skills, and the TrueSport program just helps them learn about so many different things. It encompasses the whole realm of being an athlete and playing sports.
Narrator: TrueSport teaches coaches, parents, and athletes how to return to a positive youth sport experience by focusing on character building, sportsmanship, and clean and healthy performance.
Trevor Tierney, President and co-founder of LXTX Lacrosse, Three-Time Major League Lacrosse All-Star: If coaches and parents support that middle ground where competition is a great learning tool, but it’s not the end all, be all, then there’s kind of that sweet spot there where the kids can really thrive.
Narrator: Together with partners across the country, we’re ensuring that sport delivers on its true potential.
