Ambassadors

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What the TrueSport Athlete Ambassador Program Does
We have seen firsthand the positive impact sports role models have on young athletes. Whether it is through the latest social media trends or traditional, in-person visits, our Athlete Ambassadors share their stories of how sport has changed their lives. Our TrueSport Athlete Ambassador Program consists of 25 Olympic and Paralympic athletes who have competed in 11 Olympic Games and six Paralympic Games, accumulating a combined 30 gold, 8 silver, and 10 bronze medals.
Why the TrueSport Athlete Ambassador Program is important
Young athletes want to hear from their role models. What does it take to be a successful athlete? Did they have to overcome any obstacles on their way to glory? Our TrueSport Athlete Ambassador program enables Olympic and Paralympic athletes to answer these questions, share their stories, and ultimately inspire future generations towards excellence through sport participation.
How does TrueSport select the Athlete Ambassadors
TrueSport uses the following criteria for inviting an athlete to join the program:

Leader in his/her sport

Acts with integrity

Shows true sportsmanship when competing

Successful athletic career

Believes in the TrueSport Pillars

Positive role models for youth sports

Passionate about making a positive impact on young athletes in America
How Athlete Ambassadors deliver the TrueSport message and share their personal stories
Our Athlete Ambassadors use social media, in-person visits, and video lessons to share their experiences with young athletes. We work with our Athlete Ambassadors to deliver key messaging, interact through hands-on activities, conduct question and answer sessions, and of course, provide autographs and take plenty of pictures! Many of the TrueSport Ambassadors are on social media and connect with youth sports communities through their social profiles. Our Ambassadors also contribute blogs and videos, as well as a monthly Q&A that is available exclusively to our newsletter recipients.