Victoria Cates is a dynamic leader in gymnastics and sports management, currently serving as the Director of Operations and Business Development at Broadway Gymnastic School. With over a decade of experience in the industry, she has been instrumental in the school’s growth. With an unwavering passion for nurturing young athletes and a keen business acumen, Victoria has played a pivotal role in the growth and success of the school.
As Director of Operations, Victoria ensures a healthy and safe training environment, focusing on top-notch coaching, safety protocols, and customer service. Her dedication paved the way for a significant increase in student enrollment and program expansion post-COVID. Her expertise in customer service and relationship management, honed throughout the years of working in hospitality and event management, has been instrumental in creating lasting bonds with students, families, and community partners.
Victoria brings a wealth of experience to her role. Her journey began as a recreational student, and she has since leveraged her deep-rooted understanding of the sport to champion innovation and quality within the school. As Director of Business Development, Victoria has successfully created and strengthened strategic partnerships, expanded the school’s community outreach, and has spearheaded fundraising initiatives to support aspiring gymnasts’ dreams.
As a small business advocate, Victoria has been a driving force behind fostering entrepreneurship and supporting local businesses. She is devoted to creating communities that embrace ethnic, cultural, secular, and physical differences and promote equity. She actively works on building the capacity of coaches and teams to support younger athletes who are often conditioned to hide their emotions and openly speak about their struggles. With a Bachelor’s degree in Communication, Sociology, and Business Leadership from the University of Arizona, Victoria brings a diverse skill set to her role as she advocates for an inclusive gymnastics environment. She firmly believes in creating a positive experience in which gymnasts of all ages and abilities can thrive.
Beyond her role as a dedicated professional, she is a passionate world traveler, content creator, and a firm believer in global connections. Her adventures across continents have enriched her life and instilled a deep appreciation for diverse cultures and perspectives. She attributes much of her gymnastics management skills to her global experiences. Victoria is a beach lover, and an explorer of local cultures, culinary experiences, outdoor adventures, and tennis player/enthusiast.